Big Data Wrangling - Turning small customer interactions into big insights

Gaining a competitive edge rests largely upon a business’s ability to pinpoint their customers’ shifting needs, preferences, and behaviors. With Trifacta, companies can segment large quantities of customer data from various channels and applications into unique customer profiles, gaining a more accurate understanding of their consumer base.

The consumer packaged goods (CPG) industry is notoriously volatile, with razor-thin profit margins and high competition. Companies must continually track shipments, warehouse stock, and consumer trends to accurately forecast sales and fine-tune their supply chains as necessary. In all of this, of course, big data is instrumental - CPG organizations rely on huge volumes of the most up-to-date information in order to make informed decisions.

In the following video, CPG & Manufacturing Lead at Cloudera, Dave Shuman, sits down with the Director of Data Science and Solutions Engineering at Trifacta, Tye Rattenbury, to discuss how organizations are wrangling big data to drive further innovation in the CPG industry. Specifically, they cover:

Predict Churn

Better understand, predict, and decrease customer churn by incorporating new data sources with traditional CRM data to create advanced analytic models.

Enhance Customer Service

Add years to the lifetime value of your customers by leveraging powerful interaction data to better understand - and proactively address - your customers’ needs. Gain valuable insight from each customer touchpoint to further build the products and experiences that customers love.

Improve Marketing Channel Effectiveness

Gain deeper insight into your current marketing strategy to better understand which channels and formats offer the best ROI. Wrangle data sources from all touchpoints for a more accurate understanding of your customers’ behavior.

Improve Loyalty with Personalized Product Recommendations

Drive more return customers by wrangling multi-structured customer data to personalize the customer experience with acute micro-segments and effectively upsell new products and/or suggest the next best offer.

Data Wrangling for Organizations

TRIFACTA - Wrangler Enterprise

Trifacta Wrangler Enterprise is the industry-leading data wrangling platform. With Wrangler Enterprise, organizations are able to give analyst teams the self-service ability explore and transform data while maintaining centralized management of security, governance and operationalization. Businesses benefit from data when it is consumable and in a format for people to interpret and take action. However, the data that makes up an organizational analysis comes in all shapes, sizes and sources and must be extensively cleaned, structured and joined together before analysis can even take place. Relying exclusively on traditional Extract, Transform and Loading (ETL), spreadsheet or scripting-based approaches to prepare data for analysis is no longer a viable option for large enterprises.

Alexicon is impressed with Trifacta as a Modern ETL tool that uses Machine Learning to take much of the human thinking and manual labor out of the data wrangling process which increases large enterprise data ingest capabilities. As data Volume, Variety and Velocity (3V's) continues to increase, more advanced ways on ingesting data into large data structures will advance with more modern ETL features and tools that remove much of the manual work in the ETL process. Trifacta is used for this purpose while loading Hadoop and other databases.

Why Cloudera + Trifacta

Trifacta and Cloudera enables business and IT departments to partner in driving innovation with data. As the recognized industry leader, Cloudera allows organizations to leverage the best of the open source community with the enterprise capabilities required to succeed with Hadoop. With Trifacta Wrangler Enterprise, organizations can finally leverage the full potential of Cloudera Enterprise to perform exploratory analytics instead of utilizing the platform primarily for ETL or cost-effective storage.

"We’re seeing organizations like Royal Bank of Scotland working with data in this way using a combination of Trifacta and Cloudera. Our data wrangling solution provides a uniquely intuitive and powerful model for manipulating data in the Cloudera stack. It enables analysts to be far more productive and agile in working with data."

Joe Hellerstein, Co-Founder & CSO, Trifacta

Data Wrangling for Business Analysts and Data Scientists

TRIFACTA - Wrangler Desktop - Faster and more intuitive data wrangling with Trifacta on your desktop:


Experience a new approach to exploring and preparing diverse data for analysis. Industry leaders are adopting Trifacta to prepare their data to solve the most complex business challenges of today. Today, over 4500 Companies Wrangle Data with Trifacta.

Trifacta, the global leader in data wrangling software, significantly enhances the value of an enterprise’s big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta’s unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners, and Ignition Partners.

Big Data Links:

Big Data Analytics

MapD - GPU-powered Datadase and High-resolution Visualizations (Big Data power with much less hardware)

Modern Data Science - Defining and leveraging relationships in massive multidimensional spaces

Contact Us to learn more about Trifacta and Big Data Wrangling










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